Spencer Haws of Niche Pursuits just published a blog post where he shares exactly how he built up a brand new Facebook page to 10,800 “likes” in just 17 days.
So, you want to get famous on social media, huh?
Even if you personally don’t want to get famous, I’m sure you’d love for your business to extend it’s reach and influence. You’ve likely heard of the value that a great social media following can bring to your business and you’d like to get there as quickly as possible.
What I’m going to provide you today are a few unique strategies that can help you gain a presence quickly, rather than just the tried and true slow and steady approach of “being active” on social media.
To be completely up front, a few of these strategies I’ve implemented and seen great success with. And a couple of these I have not tried yet, but will be over the coming weeks and months.
Stick around, because I’ll be sharing what I learn through this social media experiment in future blog posts.
To give you an idea of what I’ve done recently, I want to share a quick success story. On Oct. 14th, 2017 I started a brand new Facebook business page. I started with zero followers like everyone else. However, in just 17 days, I grew it to 10,800 fans! Plus, I have an additional private Facebook group in the same niche of nearly 500 highly engaged followers.
I’ll share exactly what I did below.
Why Build a Following? Here’s a Few Examples…
Is building a social media following just a vanity metric, or is there actually value in having lots of followers on Facebook, Instagram, or Twitter?
Certainly in some regards, building large social metrics can be useless if the people behind those numbers aren’t actually interested in you or your brand.
However, if you have an engaged audience that is willing to click your links, share your products, and actually pull out their wallets and pay…then having a large social media following can be an immensely powerful asset.
Rather than just take my word for it, I wanted to share a few success stories of people building very real businesses off the back of social media.
Although it’s difficult to know exactly how much money BeardBrand is making each month, it’s safe to say that it’s alot. A few years ago they went from non-existant to $120,000 a month in sales in about a year.
According to the founder, Eric Bandholz, the company generates roughly 50% of all it’s sales from social media traffic!
Eric started out being very active on Youtube and Reddit to start his brand. However, you can see that the company does very well on a variety of social media channels.
They’ve clearly found a model that works by building a fanbase on social medial and driving that traffic to their online store.
Overall, BeardBrand has proven that social media can have a HUGE impact on a business. Building the right following of raving fans can lead to massive sales.
Shawn Johnson East
However, Shawn is a perfect example of someone that proves how valuable social media can be. As explained in a recent interview, she makes much more now (as does here former NFL husband) with their social media following than they ever did before.
To reiterate, this couple makes more being active on social media than they ever did being an Olympian or professional football player.
Shawn reguarly helps brands launch their products to great success, as she often explains on the TV show, Adventure Capitalists. So, Shawn makes money with her social media following through advertising, direct sponsorships, and ownership in brands that she promotes.
Not a bad way to make money at all.
Bottom line, social media works.
What if you just have an affiliate website, and aren’t a celebrity (like Shawn Johnson)? Well SneakerNews.com is a good example of company driving a ton of traffic through social media.
The best part is that they are actually an affiliate website! They simply make a commission when they refer someone to Nike, eBay, or other shopping website that sells the shoes.
Now obviously this company is smart and does more than just social media. They are actively producing content that ranks in Google as well. However, the raving fan base they’ve built on social media is quite impressive.
Oh, and they don’t follow a single person on Instagram.